Marder's the man

My longtime friend Keith Marder has been named the new king of PR at CBS-owned CSTV, the network's new college sports outlet.

Keith and I met at the Daily News a gazillion years ago and then became a executive publicist for the WB, which was blown to bits a few weeks ago.

Here's his release... hey, shouldn't we all get a press release when something significant in our life changes ....??

KEITH MARDER NAMED DIRECTOR OF COMMUNICATIONS,

CSTV NETWORKS, INC.

Keith Marder has been named Director of Communications, CSTV Networks, Inc., it was announced today jointly by Brian Bedol, CEO, CSTV Networks and Gil Schwartz, Executive Vice President, Corporate Communications, CBS Corporation. In this new role, Marder will oversee all media relations and internal communications for CSTV. He will report to Bedol and will be based out of New York.

"We are very pleased to bring someone of Keith's experience and talent to CSTV," said Bedol. "He is that rare PR executive who brings a background in television, journalism and sports, and I'm confident that combination will be of great value as we continue to grow our operations and footprint in the new media landscape."

"Keith is a savvy PR executive whose creativity, humor and strategic thinking greatly distinguished The WB's media relations function," said Schwartz. "He is well regarded among the reporters who cover our industry, and he brings to this new role a wealth of knowledge, experience and relationships with the media. He's a great addition to CSTV, and I look forward to seeing his contributions."

Most recently, Marder spent seven years at The WB Television Network where he served as Director, Network Communications. While at The WB, he was involved in strategically positioning the network and worked to publicize all of its shows and talent. He also worked closely with the advertising department and served as the main liaison for traveling talent.

Prior to joining The WB, Marder spent several years in print journalism. After interning at the New York Racing Association, he joined the sports department of the Albany Times Union, working as the college sports columnist and covering several sports, including college hockey as the primary beat reporter for Union College and later RPI. While on the hockey beat, he helped create the first-ever independent college hockey national rankings, which is something that is now done at CSTV. After 10 years in the sports department, Marder shifted his focus to television, becoming the paper's critic. He then moved on to the Los Angeles Daily News in the same capacity before joining The WB in 1999. In addition, he wrote "The Notre Dame Football Encyclopedia."

Marder is a graduate of the University of Albany with a bachelor's degree in political science with a minor in journalism.

About CSTV Networks

CSTV Networks, Inc., now part of the CBS Corporation, is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 men's and women's college sports; CSTV.com and its network of nearly 250 official athletic sites; CSTV All Access, broadband services providing live audio and video of more than 7,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more. Further information is available at www.CSTV.com.